Home / Knowledge / News / Apparel/Garments / Trimera & Oakley sign licensing deal for swimwear

Trimera & Oakley sign licensing deal for swimwear

09
Dec '11
Trimera Group has announced a licensing agreement with Oakley, Inc. to market and distribute its women's swimwear globally. The Oakley branded line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags and hats.

This line will be a fusion of functional and lifestyle swim products with an exclusive swimwear fabric that was designed with increased durability, recovery, protection and quick drying. Oakley is one of the most revered sports brands in the world and the line will reflect fashion forward design, as well as silhouettes, fabric and trims built to perform.

Trimera Group will manufacture and distribute these products through Oakley O Stores, including Oakley Vault Stores and Oakley's website, as well as Sport and Specialty stores and Department stores globally. There will also be exclusive products, prints and designs offered only through Oakley retail. Products will launch at the Miami Swim Show and will be offered in store November 2012.

“This agreement is another chapter in the exciting new vision for Oakley women's apparel,” said Raphael Peck, Vice President for Oakley Apparel, Footwear and Accessories. “By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women's swimwear to market and distribute globally.”

Amit Tal, President of Trimera Group said, “Being a leader in branded swimwear and a major player in licensing, Trimera Group is exceedingly happy to forge a partnership with Oakley, as a strong brand with a legacy of cutting edge design and innovation. We look forward to working with them for many years to come.”

Kathy Van Ness, President of Trimera Group's Swim Division, added, “Oakley is an iconic brand and we are proud to be collaborating and developing with the Oakley and Trimera Group teams on technical and innovative swim products that will be marketed and distributed globally.”

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art.

Based in Montreal, Quebec, Trimera Group is recognized as a leader in wholesale, retail and manufacturing across the U.S., Canada and Israel, as well as a portfolio of Company-owned brands with strong global performance.

Trimera Group


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Textiles | On 18th Feb 2020

IMF says Indian economic environment weaker than projected

There is an urgent need for more ambitious structural and financial...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search