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Forecasts of future of office fashion at Park Avenue show
09 Dec '11
3 min read
Park Avenue, one of India's leading apparel brands from the Raymond Group organized a fashion show in the city New Delhi, to bring to the ramp the future of office wear over the next two seasons.
With Soha Ali Khan as the show-stopper sporting an eveningwear dress gracefully, the brand showcased its men's, women's, accessory and its new Dress Casual range, for Autumn Winter'11 & Autumn Winter' 12 collections, which were high on style in royal hues.
This was second in the series of fashion shows organized by Park Avenue. The first show was at Mumbai and attracted key stylists and designers from across the city. These shows follow the brand's recent redefinition of its identity and extending of its apparel range beyond formal apparel and accessories like ties and cufflinks to office casuals and related accessories like sunglasses. The women's wear range recently announced the launch of scarves and an interesting 30 ways to tie the scarf.
Park Avenue celebrates 25 years of success and style for men and women with these shows.
Mr Shreyas Joshi, President - Apparel, Raymond Limited said, "Park Avenue has been a trendsetter in the Indian apparel industry in terms of product and range innovation. Be it autofit moisture-management trousers or non-iron or anti-UV or temperature-control or pure white crystalline shirts, trousers, Park Avenue has been pioneering trends in the Indian apparel industry.
In addition to product expertise, we led the industry in moving into other categories of dressing and accessorizing, including launch of the women's range, under the larger brand. Most recently, we launched the Dress Casual range to cater to professionals who tend to dress easy at work.
These fashion shows brings the entire spread of offerings by Park Avenue to the ramp in a single evening with innovative designs of two seasons and not just that of the current one. So much so that the show can be an indicative fashion forecast for office wear over the next two seasons."
While the Park Avenue Woman collection was crafted to bring forth the concealed sparkling diva of a woman in classic business suits, to creative and comfort driven day wear, to extravagant stylish evening dresses. The Park Avenue Men's collection showcased the time honored classics in business wear to a playful mix of contemporary casuals, to a sumptuous high on style eveningwear.
In addition to Soha Ali Khan being the show-stopper, the fashion show attracted stylists and fashionistas from across the city. The fashion night truly represented Park Avenue as a lifestyle brand.
Park Avenue collections are available in over 600 The Raymond Shops across 200 cities and towns in India, in addition to 38 in about 10 cities and growing.
With Soha Ali Khan as the show-stopper sporting an eveningwear dress gracefully, the brand showcased its men's, women's, accessory and its new Dress Casual range, for Autumn Winter'11 & Autumn Winter' 12 collections, which were high on style in royal hues.
This was second in the series of fashion shows organized by Park Avenue. The first show was at Mumbai and attracted key stylists and designers from across the city. These shows follow the brand's recent redefinition of its identity and extending of its apparel range beyond formal apparel and accessories like ties and cufflinks to office casuals and related accessories like sunglasses. The women's wear range recently announced the launch of scarves and an interesting 30 ways to tie the scarf.
Park Avenue celebrates 25 years of success and style for men and women with these shows.
Mr Shreyas Joshi, President - Apparel, Raymond Limited said, "Park Avenue has been a trendsetter in the Indian apparel industry in terms of product and range innovation. Be it autofit moisture-management trousers or non-iron or anti-UV or temperature-control or pure white crystalline shirts, trousers, Park Avenue has been pioneering trends in the Indian apparel industry.
In addition to product expertise, we led the industry in moving into other categories of dressing and accessorizing, including launch of the women's range, under the larger brand. Most recently, we launched the Dress Casual range to cater to professionals who tend to dress easy at work.
These fashion shows brings the entire spread of offerings by Park Avenue to the ramp in a single evening with innovative designs of two seasons and not just that of the current one. So much so that the show can be an indicative fashion forecast for office wear over the next two seasons."
While the Park Avenue Woman collection was crafted to bring forth the concealed sparkling diva of a woman in classic business suits, to creative and comfort driven day wear, to extravagant stylish evening dresses. The Park Avenue Men's collection showcased the time honored classics in business wear to a playful mix of contemporary casuals, to a sumptuous high on style eveningwear.
In addition to Soha Ali Khan being the show-stopper, the fashion show attracted stylists and fashionistas from across the city. The fashion night truly represented Park Avenue as a lifestyle brand.
Park Avenue collections are available in over 600 The Raymond Shops across 200 cities and towns in India, in addition to 38 in about 10 cities and growing.
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