Interviews
News Flash
Brooks Sports seizes counterfeit products
15 Dec '11
2 min read
In early 2011 Brooks Sports Inc., suspected counterfeit product was being actively imported into and sold in Australia by retailer Paul's Warehouse. In response, Brooks filed an action with the Federal Court of Australia to seize all suspected inventory for authenticity testing without prior notice to the retailer.
The following investigation by Brooks confirmed more than 700 pairs of shoes were not genuine and obtained from a factory not authorized by Brooks. The resulting settlement ensured additional faulty product was not sold to Australian consumers by requiring all inventory to be returned and a substantial sum be paid to Brooks.
“Brooks has built a global reputation for providing consumers with the highest quality performance running footwear and apparel,” said David Bohan, Brooks Chief Operating Officer. “The trademarks, technology and designs of our products communicate our brand promise and value at first glance, and because of this, Brooks will vigorously defend its brand and take all necessary actions against those violating our marks.”
As part of the settlement, the collective Paul's companies agreed to only buy Brooks footwear and apparel from authorized factories and distribution partners.
“The authenticity of the Brooks brand is the most important asset of our company and we are committed to protecting it across the globe, under all circumstances,” Bohan added.
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle.
Paul's Warehouse is one of Australia's Leading Discount Sports Retailers offering a wide variety of products such as Footwear, Apparel, Gym Equipment and LOTS MORE!
The following investigation by Brooks confirmed more than 700 pairs of shoes were not genuine and obtained from a factory not authorized by Brooks. The resulting settlement ensured additional faulty product was not sold to Australian consumers by requiring all inventory to be returned and a substantial sum be paid to Brooks.
“Brooks has built a global reputation for providing consumers with the highest quality performance running footwear and apparel,” said David Bohan, Brooks Chief Operating Officer. “The trademarks, technology and designs of our products communicate our brand promise and value at first glance, and because of this, Brooks will vigorously defend its brand and take all necessary actions against those violating our marks.”
As part of the settlement, the collective Paul's companies agreed to only buy Brooks footwear and apparel from authorized factories and distribution partners.
“The authenticity of the Brooks brand is the most important asset of our company and we are committed to protecting it across the globe, under all circumstances,” Bohan added.
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle.
Paul's Warehouse is one of Australia's Leading Discount Sports Retailers offering a wide variety of products such as Footwear, Apparel, Gym Equipment and LOTS MORE!
Brooks Sports Inc
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
