Home / Knowledge / News / Apparel/Garments / LL Bean picks snowboarder Wescott as brand envoy

LL Bean picks snowboarder Wescott as brand envoy

21
Dec '11
L.L.Bean, a leading outdoor equipment and apparel merchant, announced a multi-year partnership with one of the most accomplished and decorated riders in snowboarding history.

Seth Wescott will serve as a brand ambassador and work with L.L.Bean outerwear product developers to provide insights on new designs and conduct product testing. Mr. Wescott will make appearances on behalf of L.L.Bean as the company celebrates its 100th anniversary in 2012.

Wescott has reached the podium in every major snowboardcross event in the world and is widely recognized as a true pioneer and global ambassador for the sport of snowboardcross (SBX).

In addition to his competitive career, the avid outdoorsman can be found big mountain riding among the peaks of Alaska's mountain ranges for a month each spring or catching waves on his surf board along the Maine coastline and around the world throughout the year.

A native of Farmington, Maine, Wescott recently returned from a back-country adventure in Antarctica where he explored challenging terrain while product testing L.L.Bean outerwear in preparation for his 2011-2012 season.

“Seth and L.L.Bean share many of the same values – a love and respect of the outdoors and a passion to educate and inspire youth to enjoy the outdoors,” said Steve Fuller, L.L.Bean Chief Marketing Officer. “He will be a great brand ambassador both here in Maine and around the world.”

As L.L.Bean nears its 100th anniversary, the company plans to focus efforts on creating events and activities that encourage young people to participate and enjoy outdoor sports. “I grew up in Maine and with L.L.Bean,” said Mr. Wescott.

“As a Mainer, I'm proud to be associated with a Maine brand that has always been associated with quality, outdoor recreation and healthy active living.”

The partnership between L.L.Bean and Wescott also includes support of one of his charitable initiatives, Level Field Fund, which helps bridge the gap in funding for uniquely talented athletes. L.L.Bean will contribute to Level Field Fund-Maine in an effort to help fund talent and fuel dreams of Maine's aspiring athletes in need of assistance.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

A three-time U.S. National Champion, nine-time Winter X Games medalist, and four-time World Championships medalist, Wescott is a spokesman for Maine's “Take it Outside” and “WinterKids” programs that support healthy and active lifestyles across the state.

L.L.Bean Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search