Home / Knowledge / News / Apparel/Garments / Timberland to outfit Sundance Film Festival filmmakers

Timberland to outfit Sundance Film Festival filmmakers

22
Dec '11
Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its "Fade to Green" film festival program.

For the fourth consecutive year, Timberland will outfit the Festival's celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City.

The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.

"The Sundance Film Festival is the perfect venue to showcase style and performance in action, and our gear packs the right amount of power and panache to allow filmmakers and attendees to do both," said Maile Buker, senior director of marketing for Timberland North America – and former Park City resident."

"When you're out braving the elements of Park City at the Sundance Film Festival, it's important to not only have the right gear to stay warm and protected, but also to look and feel great.

Additionally, through the onsite presence we have planned for the 2012 Festival, attendees will also have the opportunity to share Timberland's passion for preserving our most valuable resource – the outdoors – by working together to protect and conserve the environment. We're excited to announce more details in the coming weeks."

"We greatly appreciate the continued enthusiasm that longtime sponsor Timberland brings to the Sundance Film Festival," said Keri Putnam, Executive Director of Sundance Institute. "

"We are pleased to collaborate with a supporter that believes in the Sundance Institute mission of connecting artists and audiences, and we look forward to sharing with them the excitement of the 2012 Festival."

This January, Timberland will showcase the latest from the Earthkeepers collection, the brand's most eco-minded collection of footwear and outerwear. Styles include a range of green features such as recycled leathers, organic cotton laces, and Green Rubber outsoles made from 42 percent recycled rubber. Festival goers will be able to stay warm in great-looking performance gear that's also easy on the environment.

Timberland has always been about building community, and through its film festival program "Fade to Green" the brand has built a platform for establishing a strong connection to film festivals.

The pioneering spirit and ingenuity that inspires film festivals is a reminder that, like Timberland, film goes beyond commerce, and is about innovation, self expression and style. By raising awareness and inspiring action together, communities have the ability to affect real change and create a better, more sustainable world.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Textiles | On 18th Feb 2020

IMF says Indian economic environment weaker than projected

There is an urgent need for more ambitious structural and financial...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search