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Men's sportswear growing at 25% y-o-y: CEO, Brandis

22
Dec '11
The men's sportswear segment is growing at an aggressive rate of 25 percent per annum, according to Brandis India CEO Nischal Puri.

After successfully launching women's lingerie line 'BEYOUTY', Brandis is now venturing into men's sportswear segment with a new brand '2 Go'.

Speaking to fibre2fashion, Mr. Nishcal Puri said, “BRANDIS aims at launching relevant brands in aggressively growing consumer segments. One such category is the men's sportswear, which is growing at an aggressive rate of 25 percent per annum. The category is worth Rs. 35 billion, of which the middle segment contributes nearly Rs. 10 billion.”

“The product range of our new brand '2 Go' would include track pants, shorts, sports socks and T-shirts. The brand would be targeted at 22- 27 year old urban males who aspire to own brands and are also value and style conscious,” he informs.

Talking about retail presence, he says, “We are aiming pan-India distribution for the brand and it will be available in 2000 stores by March 2012.”

Briefing on the promotional strategy for the new brand, he reveals, “2 Go positioning statement would be LIVE IN THE EDGE. The brand will be promoted aggressively by developing innovative marketing activities aimed at involving the consumer at the retail point.”

Informing about further expansion plans, he says, “In a very short span of two years, Brandis India already has 2 brands under its belt and we plan to roll out 2 more brands within the next 10- 12 months in various categories.”

Fibre2fashion News Desk - India


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