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Robust sales fail to cheer Ireland apparel retailers

28
Dec '11
Apparel retailers in Ireland have witnessed strong sales in December, but they say these may not be able to stop many retail shops from closing down in 2012.

Retail Excellence Ireland, which represents thousands of retailers, has warned of many retailers going out of business in the New Year in spite of good sales during Christmas.

Retail experts predict that winter sales this season in Ireland will be one of the busiest seen in recent period as retailers are offering higher than normal discount to attract and convince shoppers to spend more money.

In fact, good weather contributed to increased sales at some of the deep discounting stores, as it induced people to go to these stores and get exceptional value for their money.

However, experts say, this would not make much difference to some retailers who are already going through a difficult phase. They add that at the most it would postpone their closure by a few weeks.

The retailers in Ireland are facing an uphill task due to weak consumer sentiment, oversupply of some stocks and absence of any Governmental support during the pre-Christmas period.

Compared to sales in December 2010, this year the sales would be definitely higher, experts say, but they argue that it would be weak comparison as the sales were down last December.

Rather, they opine, 2009 would stand to be a better comparison and on that ground, sales are likely to be slightly less in 2011.

Fibre2fashion News Desk - India


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