Home / Knowledge / News / Apparel/Garments / Brandix calendar charts textile sector progress since 1350

Brandix calendar charts textile sector progress since 1350

06
Jan '12
Sri Lanka's leading apparel exporter Brandix has paid tribute to the passion that gave birth to, and has sustained the textile industry, in another informative calendar that continues the Group tradition of providing more than a simple guide to the days, weeks, and months of the year.

Commencing with the European discovery in the 1350s of cotton in India '..... ripening to reveal sleeping sheep....' the 2012 Brandix calendar takes its users on a journey that recalls Kuveni at her spinning wheel at an epoch-defining moment in our history; evokes the memory of the rhythmic sounds of handlooms of a bygone era in villages across the island and culminates with an image of the precision stuttering of an industrial sewing machine, a familiar sight in the apparel factories that dot Sri Lanka.

Encompassed in this journey are uniquely Sri Lankan contributions of significance, such as the weaving of Dumbara tapestry, the batik making artistry of 'writing in wax' and the nimble skill of 'beeralu' lace making, as well as global milestones like the invention in 1589 of the knitting machine, the discovery of the first synthetic dye, the innovation of embroidery and the evolution of sewing techniques and machines.

Each page provides information in an engaging style to link the image to its place in the industry's history, offering interesting reading and insights that appeal to a wide audience.

Setting the tone for the pages to follow, the preamble of the calendar titled 'The Difference is Passion' states: "The history of the textile industry is a testament to the power of passion. From craftspeople who still weave wonder into their work to chemists who have stitched their stories into textile lore, our industry has always been driven by those who dare.

At Brandix, we salute these pioneers, some famous, others living on only in their creations, for inspiring us and our work. We hope that this chronological chronicle does the same for you."

The 2012 Brandix calendar was preceded by a trilogy titled 'Water in Life' (2011), 'Water in Vessels' (2010) and 'Water in Reflection' (2009). The series highlighted an often forgotten aspect of water -- its transcendental significance to diverse cultures and religions. These calendars supported the Group's long term initiative to promote the conservation of water through advocacy and community outreach projects.

The 2012 calendar as well as the trilogy of water themed calendars were conceptualised and produced in collaboration with Brandix's creative/marcom partner Q&E.

Brandix Lanka Ltd


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 15th May 2021

Australian govt earmarks Au$1 mn for boosting fashion industry

The government of Australia has earmarked Au$1 million to promote and ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 15th May 2021

Prime Content| US textiles & apparel imports grow 4.32% in Q1 2021

The import of textiles and apparel by the United States increased by...

Pic: Amanda Wakeley

Fashion | On 15th May 2021

British luxury fashion company Amanda Wakeley enters administration

The British luxury fashion designer Amanda Wakeley’s company, AW...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search