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BraLaMode to host in-store 'Bra Fit' event

09
Jan '12
Lingerie professional Moira Nelson, founder of the intimate apparel resource site BraLaMode is hosting her first Intimate Affair - an in-store Bra Fit Event on January 29, 2012 from noon to 4pm.

The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt.

Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only BraTenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.

The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate. Darlene will be showcasing her innovative “CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over. Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.”

Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree. Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats. All sponsors of the event have generously contributed products for giveaways and/or gifts with purchase.

When asked about Bra La Mode's recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode's upcoming debut Intimate Affair. I have been writing intimate apparel industry event reports on Bra La Mode for several months now-- providing my readers with an intimate look inside the glittery world of lingerie! It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs. Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants.

“Everyone was thrilled to have been invited to participate in the Intimate Affair. I couldn't be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”

More About Moira:
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of BraLaMode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.

More about Bra*Tenders:
Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier.

Bra La Mode


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