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Vietnamese apparel makers regain domestic market share

20
Jan '12
Several Vietnamese apparel producers have successfully regained their share in the domestic low and medium-cost market segments, which were previously under the dominance of China-made goods.

Shopping centres and fashion streets in the HCM City that vend domestically made apparels are now attracting good number of buyers.

Ninomax, Viet Thy, Ha Gatini, An Phuoc, N&M and Viet Tien stores have been witnessing heavy rush in the evenings.

At its Ha Gatini outlets, Nhat Ha Company has launched a whole new range of products, especially intended to cater to middle-income buyers during Tet – the Lunar new year.

There are several buyers who are ready to pay about VN$ 300,000 (US$ 14.4) for buying a dress of this brand.

Buyers in the age group of 16-23 years are mainly getting attracted by the vibrant colours and trendy designs of apparels displayed at Ninomax shops, which are owned by the Viet Fashion Joint-Stock Company.

Selling shirts for only VN$ 300,000 to VN$ 500,000 (US$ 14.4 to US$ 24) per piece, Viet Tien and An Phuoc shops are becoming preferred shopping destinations for male consumers.

While domestic apparel markets are flourishing, sales of fashion and accessory shops vending China-made items at Nguyen Dinh Chieu and Le Van Si streets, particularly those vending women apparels, are declining, although their products are priced only in the range of VN$ 200,000-500,000 (US$ 9.6- 24).

The positive trend for the domestic apparels is also reflected in Vinatex Mart's sales volumes, which were 57 percent higher during the New Year season this year than last year.

The company invested around VN$ 500 billion (US$ 24.03 million) for embellishing its stores' shelves with new goods for Tet shopping season.

At present, all Vinatex shops are generating sales worth VN$ 9 billion (US$ 432,692) per day, which is 192 percent higher than sales during normal days.

Fibre2fashion News Desk - India


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