Home / Knowledge / News / Apparel/Garments / Arçelik to join Woolmark Apparel Care licensing program

Arçelik to join Woolmark Apparel Care licensing program

21
Jan '12
Turkish appliance manufacturer Arçelik has placed the world's most recognizable textile logo on its BEKO branded front-loading washers. The Woolmark logo on the wool cycle of these approved machines represents their ability to take care of machine washable wool.

To gain the Woolmark Apparel Care logo, the BEKO branded washing machine was tested for its performance at an independent, AWI-Authorised Laboratory with Woolmark Test Methods. Permission to use the logo came after meeting various quality Specifications.

Testing involved 100% wool fabrics and compared the performance of the BEKO machine wool cycle against a standard laboratory washing machine to remove soil and to wash without causing felting shrinkage.

The Woolmark logo is now used by eight of the world's top 10 selling home laundry appliance manufacturers. The Apparel Care symbol represents quality care for quality wool.

The Woolmark Apparel Care program covers the testing and approval of domestic laundry goods including washing machines, tumble driers, irons, detergents, fabric softeners, and bleaches.

Earlier this year, the Woolmark was judged by the UK Creative Review design magazine as the greatest logo of all time.

Founded in 1955, Arçelik Group operates in consumer durables and consumer electronics sectors with its production, marketing and after-sales services. Arçelik Group has approximately 21,500 employees worldwide, including 14 production facilities throughout the world, in Turkey, Romania, Russia, China and South Africa.

The Woolmark logo is the world's best known textile brand. The value of the Woolmark brand is well established the world over in the apparel, interior textiles and home laundry sectors. For textile products, the Woolmark logo provides consumers with guaranteed fibre content and an assurance of quality.

Woolmark


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search