Home / Knowledge / News / Apparel/Garments / Landmark to retail 'Being Human' brand in Middle East

Landmark to retail 'Being Human' brand in Middle East

27
Jan '12
Mandhana Industries Limited, the exclusive global licensee for Salman Khan owned Apparel brand 'Being Human', has entered into a commercial pact with the Dubai based retail giants Landmark group to retail 'Being Human' Clothing products in Landmark group's Multi-branded outlets, Splash 'the region's leading high street retailer' and ICONIC, the lifestyle destination, in Middle East countries namely UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar.

The clothing line will be available in these stores from mid -April onwards, immediately after the much-awaited launch of the brand in India.

Mr. Manish Mandhana, Managing Director, Mandhana Industries expressed his satisfaction with the deal and said, “It is our endeavor to promote the brand 'Being Human', in countries where Salman Khan is known and loved.

The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC countries but will also portray the brand in a distinct manner. The 'Being Human' line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”

Speaking on bringing 'Being Human' to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of 'Being Human' across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the 'Being Human' wardrobe will give Splash customers across the GCC a chance to contribute to the 'Being Human Foundation', which supports the twin cause of education and healthcare.”

The line-up will offer various options in t-shirts for men and women while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Mandhana Industries Limited is a Mumbai based multi divisional Textile Company spread over multiple geographical locations. They are engaged in the manufacturing of textiles and garments with a state of art infrastructure.

Mandhana Industries Limited is also entering into retail segment with the Brand 'Being Human'. The Company has entered into an exclusive global license agreement with “Being Human - The Salman Khan Foundation” for designing, marketing and distributing Being Human Clothing line.

Mandhana Industries Limited


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search