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Ellen DeGeneres helps revive jcpenney store

27
Jan '12
America's favorite talk-show host and one-time former jcpenney associate, Ellen DeGeneres, is partnering with jcpenney to help usher in a new era for the retailer. The exclusive partnership was announced as part of the Company's brand unveiling in New York City, where it laid out its vision to revolutionize the way people shop and become America's favorite store.

"Ellen DeGeneres is one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude. The millions who watch her on television and follow her through social media relate to her and trust what she has to say," said Michael Francis, president of J. C. Penney Company, Inc. "Importantly, we share the same fundamental values as Ellen. At jcpenney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."

Ellen and jcpenney will team up to participate in myriad promotional activities touting the brand's transformation, including the Company's move to "Fair and Square Pricing."

"One of my first jobs was at a jcpenney in Metairie, Louisiana. You know what – I don't think I ever clocked out on my last day. I should look into that. Anyway, I'm so excited to be back working with the company," said DeGeneres. "They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store. And most importantly, I'm gonna get my employee discount again. Hello new pillows!"

Television icon and entertainment pioneer, Ellen DeGeneres is one of America's most beloved, popular and celebrated people across the television, film and literary world.

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