Mother & child apparel brands debut in Saudi Arabia

06 Feb '12

2 min read

Three well-known mother and child apparel labels – Paris & Oliver, Noukie's and Forms – have debuted in the Kingdom of Saudi Arabia with launch of their outlets in Stars Avenue Mall in Jeddah.

A fashion show was held as part of the inauguration of the three outlets. About 15 children of diverse age groups walked the ramp sporting latest, most trendy and smart outfits

Noukie's specializes in children's apparels, while Paris & Oliver offers children's accessories also in addition to children's apparels. Forms features maternity and pregnancy line.

Hatem Al-Daghidi, CEO of Media Exposure, which has been engaged to manage the three brands in Saudi Arabia, said it is a pleasure for them to announce the launch of the three world famous brands in the Kingdom.

The brands have met great success across the globe and they are quite delighted to present the Saudi buyers with an opportunity to select from these brands, he added.

The three labels present the latest style in mother and child clothing with premium-quality and creative designs meant to cater to the refined taste of elite customers of the Kingdom, Hatem Al-Daghidi said.

Mothers and children would have an incredible shopping experience as they would be presented with a chance to pick apparels and accessories matching their tastes and styles, while highest customer service standards linked to the brands would further add to the experience, he added.

The inaugural ceremony was attended by several renowned personalities, media people and top officials of Media Exposure.

Fibre2fashion News Desk - India