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Nike Flyknit launched for summer game

23
Feb '12
NIKE Inc announced a series of cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer. Multiple products were unveiled, ranging from Nike Flyknit footwear, to the Nike Hyper Elite basketball uniform to the next evolution of NIKE Lunarlon footwear.

NIKE, Inc. President & CEO Mark Parker was joined by one of the most iconic track and field athletes in history, Carl Lewis, and other great athletes including Deron Williams , Tamika Catchings, Carmelita Jeter, Walter Dix, Anastasiya Kapachinskaya, Sergey Shubenkov and Abdi Abdirahman to unveil Nike's newest innovations at a global event in New York City.

“Today we've unveiled technology we believe has the potential to change sports performance. Nike has always been committed to bringing the best innovations to athletes at every level and we've done that today in a powerful way,” said Parker.

“The Nike Flyknit upper redefines the idea of running footwear: Lightweight and virtually seamless, it acts like a second skin for the foot and is precision engineered in one piece and one layer to minimize waste, dramatically changing how footwear is designed and manufactured.”

Nike's products include:

Nike Flyknit: Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up Informed by athlete insights and employing a new proprietary technology. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper.

Nike Pro TurboSpeed: The Nike Pro TurboSpeed suit is the lightest, fastest track uniform NIKE has ever built. Based on wind tunnel data, it is up to .023 seconds faster over 100m than our previous track uniform.

The technology will also be used by athletes from the USA, Russia, Germany, and China for international team competition and will be unveiled in a global color to be used by NIKE-sponsored athletes in individual competition from April onwards, and in the colors of the Russia Track & Field Federation.

The striking uniform combines elements of national identity with scientific innovation. In a summer of competition with a focus on sustainability, Nike Pro TurboSpeed is made with approximately 82% recycled polyester fabric, using an average of 13 recycled plastic bottles.

Nike Zoom Spikes: NIKE debuted the ultra-light Nike Zoom Superfly R4 and Nike Zoom Victory Elite spikes. Uniting superior fit, protection and NIKE's dynamic Flywire technology that loosens or tightens with the natural motion of the foot to help provide support and stability, these cutting-edge shoes help prepare athletes for their greatest performance ever with a focus on speed.

Nike Hyper Elite Basketball Uniform: Unveiled in USA Basketball colors, the Nike Hyper Elite shorts weigh five ounces while the NIKE authentic basketball jersey, NIKE's lightest jersey ever, features a breathable and durable design with striking Nike Aerographics visual design.


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