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Fall River labeled apparel makes debut in US

05
Mar '12
The Fall River Area Chamber of Commerce and Industry has started offering clothing items with the city's name splashed on it, in order to fill a gap in the availability of 'Fall River' labeled apparels.

Fall River is a city in Bristol County, Massachusetts, and was once known as a leading textile manufacturing centre in the US.

The Chamber has partnered with Corporate Image Apparel to offer hooded sweatshirts, T-shirts, hats and lounge pants.

The new line, except for lounge pants, will be offered at the second annual Bristol Country Home and Garden Show to be held on March 17, 2012. It can also be bought by contacting the office of the Chamber.

The Fall River-label is the brainchild of Kimberly Moniz, Director of Events and Marketing at the Chamber.

She came with the idea after she observed that several requests for such apparels could not be executed as the products did not exist.

She revealed that the Chamber receives many requests from people who would like to gift apparel items to others who live outside the area.

She said the new concept would also give a chance for people to show their city's spirit and pride.

Fibre2fashion News Desk - India


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