Home / Knowledge / News / Apparel/Garments / Latin Quarters to expand in Indian, global markets

Latin Quarters to expand in Indian, global markets

14
Mar '12
Latin Quarters, one of India's leading specialty fashion retailer offering womenswear, is planning to increase its presence in both domestic and international markets.

Since the first Latin Quarters store opened in 2006 in New Delhi, its business has increased and today the brand is known nationwide for its premium quality clothing and accessories.

At present, Latin Quarters has 10 exclusive stores spread across six cities in India. The brand is also available at over 45 points-of-sales nationwide.

Speaking to fibre2fashion, Mr. Rahul Bhalla, CEO, Latin Quarters, said, “We launched in Tier I cities as we felt a major portion of our customers were concentrated in metros and Tier I cities. But in a constantly changing retail environment, we realized that consumers in Tier II & Tier III cities are increasingly becoming fashion conscious and have the disposable income and spending power. Also, we see the scope for our products in international market. So, we are planning major expansion in India and abroad.”

Detailing further, he says, “In line with our expansion strategy, we plan to open stores across the country, spread over various metros and mini metros. The goal is to reach 30 exclusive stores and 200 large format department stores by 2013.”

Briefing about plans to open outlets overseas, he says, “We are exploring markets in South East Asia, Middle East and Northern Africa. We feel Latin Quarters has a huge potential in these markets and initial response has been very encouraging.”

Talking about other plans for increasing sales, he reveals, “In April this year, we will be launching our e-commerce website. Latin Quarters will also diversify into kidswear by the end of 2012. With the increased portfolio we will become a one stop shop for all fashion needs and will be able to capture a large market share.”

Latin Quarters has evolved over the years by offering apparel items as per consumer demand. “Our target consumers are middle to upper middle class women between the ages of 21 to 45, who have disposable income to spend, are fashion conscious and are aware of what is available internationally. Over the years, as per the customer feedback, we have added larger sizes to our product mix to accurately reflect the customer's demands.”

Fibre2fashion News Desk - India


Must ReadView All

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Pic: Agfa

Textiles | On 24th Feb 2020

Agfa and TFL collaborating to develop Alussa

Agfa and TFL are collaborating to develop Alussa, an inkjet printing...

Pic: FESPA

Textiles | On 24th Feb 2020

FESPA to see latest in printing

FESPA Global Print Expo 2020 will see the international print...

Interviews View All

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Abhishek Ralli,

Abhishek Ralli

Guide group is a government recognised manufacturing house engaged in the...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search