Home / Knowledge / News / Apparel/Garments / Lands' End comes out with 4-Piece Bikini concept SwimMates

Lands' End comes out with 4-Piece Bikini concept SwimMates

26
Mar '12
The simple statement overheard by a Lands' End's swimwear designer - "One suit does not fit all occasions" - may have sparked the next revolution in swimwear. Lands' End listened and created, SwimMates, an innovative swimsuit concept that will change the way women wear swimsuits. Labeled the "4-Piece Bikini," SwimMates are swim layers that transform the notion of traditional swimwear.

The concept starts with a two-piece bikini as the foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt. While some women may want to sport a bikini with family in the backyard, a pool party with neighbors may call for layering on a swim cami or skirt.

"S¬wimMates is truly a unique approach to swimwear that has been missing from the swim category. Not since the introduction of the tankini has there been a new swim concept like SwimMates that will change the way women wear swimsuits," said Erin McCormick, swimwear merchandise manager, Lands' End. "This new collection of swim separates offers the chance to create individual looks while also choosing the amount of coverage. Best of all, women can even swim in all of the SwimMates layering pieces."

McCormick believes SwimMates is for women who want to wear a bikini, but maybe not for all situations. The added layers allow for a new swim look and level of comfort without changing swimsuits throughout the day.

SwimMates Collection

The SwimMates collection was designed to mix things up when it comes to styles, colors and patterns. Here's how it works:
1. Start with a SwimMates Bikini – The SwimMates Bikini is the foundation and comes in several styles including bra-sized bikini tops in sweetheart, halter or bandeau options and regular or mid-rise bikini bottoms.
2. Layer with a Cami – The SwimMates cami has been designed to layer on top of the bikini foundation. This piece comes in henley, racerback and scoopneck designs in a variety of colors and patterns.
3. Pull on a Swim Skirt or Shorts – Add a SwimMates skirt or shorts over the foundation bikini for more coverage. All four pieces are designed to work together for maximum coverage.
4. Mix n' Mix – From dots and stripes to florals and solids, the SwimMates collection comes in a variety of patterns to provide an opportunity to mix it up and create individual looks. The bold color palette ranges from Bright Lemon and Tropical Turquoise to Glade Green and Fresh Orchid.

Spring Sale

Just in time for spring, Lands' End is hosting a Spring Sale offering up to 30 percent off thousands of styles for women, men and kids at landsend.com and at Lands' End Shops at Sears.

Lands' End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells:Guaranteed. Period. Lands' End delivers timeless style for Men, Women, Kids and the Home at its website.

Lands' End


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search