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Indian western wear brand 'remanika' to widen presence

30
Mar '12
'Remanika' one of the fastest growing women's western wear label in India, is planning to increase its presence in Tier II and Tier III cities of India.

The brand that started with a single outlet in 1996 has grown to have 160 outlets at present and the company is planning to take the tally of its point of sales to 200 by the end of 2012.

Informing about uniqueness of remanika brand, Mr. Jalaj Kakkar, CEO of Remanika Apparels, told fibre2fashion, “Stylish, sexy and unexpected, remanika brings the joie de vivre and vibrancy back to fashion. Carefully blending western cuts with traditional Indian embellishments, remanika offers its customers casual wear, club wear and accessories with a distinct style and attitude. Every quarter, customers look forward to fresh collections from remanika that help them stay in sync with the latest trends and styles.

Describing the target remanika customer, he says, “The typical remanika customer can be identified as a young woman between 18-40 years, bold, independent, stylish and full of beans.”

Revealing the brand's future expansion plans, he says, “Remanika brand can be found in close to 160 outlets across 36 cities with a customer base that has grown manifold since its inception in 1996. While rapidly growing its presence across all major cities with exclusive brand outlets, remanika will also continue to widen its reach through partnerships with leading retailers like Pantaloon, Shoppers Stop, lifestyle, Central and Westside, among others.”

“Also, remanika has joined hands with major regional multi-brand outlets (MBOs) such as Kapsons, Rituwear, Soham, etc. Remanika would have about 200 point of sales by end of 2012. We are going to start the franchise mode of business soon to grow and have presence in Tier II and Tier III cities,” he adds.

Briefing about other plans, he avers, “We are seeking funding for remanika, for which we are in touch with few PE funds. We also have plans to launch a new brand for youth offering party wear and casual wear some time in 2013.”

Fibre2fashion News Desk - India


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