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Calvin Klein launches Francisco Costa at Macy's

04
Apr '12
Calvin Klein Inc. a wholly owned subsidiary of PVH Corp, revealed the launch of the limited edition “Francisco Costa for Calvin Klein” capsule dress line–designed exclusively for Macy's “A Magical Journey to Brasil” campaign.

The special edition capsule represents the first time ever that Francisco Costa, Women's Creative Director, Calvin Klein Collection, has designed a more affordable dress offering for a national retailer.

As previously announced by Macy's, “A Magical Journey to Brasil” is Macy's bold and colorful spring promotion spotlighting Brazilian design and culture throughout its stores across the country. The “Francisco Costa for Calvin Klein” dresses will be unveiled as part of the initiative on May 15th at the Macy's Herald Square flagship in New York City, and in more than 80 Macy's stores nationwide.

“I am excited and proud to participate in Macy's special campaign highlighting my native Brazil,” said Mr. Costa. “This fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein.”

Influenced by modern Brazilian architecture, the dresses feature pure lines and clean shapes for an effortless look.

The fluid crepe and jersey silhouettes are offered in a vibrant palette of guava, orange clay, and warm cocoa, inspired by Brazil's sunsets and natural environment, as well as the brand's signature neutrals – marble, cement, steel, iron, and black. Contemporary details, like delicate belts with silver tone clasps, are seen throughout the line. Retail prices for the dresses are expected to range from $135 to $180.

“Brazilian-born designer Francisco Costa is known for his elegant, minimalist approach," said Martine Reardon, Macy's Chief Marketing Officer. "We're thrilled that he chose Macy's 'Brasil' campaign as his first capsule collaboration. A true representation of his iconic style, Francisco Costa's exclusive offering for Macy's provides women with chic creations from one of the most coveted designers in fashion today."

Said Tom Murry, President & CEO, Calvin Klein, Inc., “Given our on-going and long-standing relationship with Macy's, we are honored to participate in this unique, multi-layered promotion and celebration of Brazil. In addition to Francisco Costa's first-ever dress capsule, Macy's consumers will see a vibrant range of men's and women's apparel items from the existing Calvin Klein line, designed by Kevin Carrigan, as well as a selection of underwear, shoes, and accessories.”

Under the direction of Mr. Carrigan, the brand's Global Creative Director, a full line of men's and women's Calvin Klein apparel was specially created for Macy's “A Magical Journey to Brasil.”

The complete offering is infused with Brazilian style, showcasing vivid colors and prints, and is complemented by a bright assortment of accessories – including handbags, shoes and sunglasses, as well as a Brazil-inspired selection of Calvin Klein Underwear.

Calvin Klein Inc


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