Home / Knowledge / News / Apparel/Garments / Polartec promotes Cohne & Macomber

Polartec promotes Cohne & Macomber

07
Apr '12
Polartec, the leading manufacturer of performance fabrics, announces two promotions in the marketing department. Allon Cohne, formerly the North American marketing manager, is now the global director of marketing and Katie Macomber, formerly the marketing coordinator, is now the special events manager.

Cohne has worked in the Polartec marketing department since 2008, overseeing domestic marketing and communications for the Polartec brand and helping to build a new marketing team. With this team, Allon has rebranded Polartec with the “Made Possible” campaign and led several successful product launches. These product launches have included Polartec Power Shield Pro, the ultimate softshell, Polartec NeoShell, the most breathable waterproof fabric on the market, and the Polartec professional and workwear category including Polartec FR flame resistant performance fabrics.

“Allon has been an integral part of the marketing team over the past few years and as a result the Polartec brand is the strongest it has ever been,” says Jon Adelman, Polartec executive vice president of sales and marketing. “Under his leadership, the Polartec brand will continue to gain market share, build relationships with partner brands, and increase brand awareness.”

Polartec also announces the promotion of Katie Macomber to special events manager. Katie has worked in the Polartec marketing department since 2005 and her role and responsibilities have grown significantly as the company has expanded from seven trade shows per year to over 26 to support growth into new markets.

Former global director of marketing, Nate Simmons, will continue as a brand consultant to Polartec through his company, Backbone Media, in addition to Backbone's ongoing work with Polartec for public relations, social media and media planning.

Polartec


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Clothes are no more bound by gender

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search