Home / Knowledge / News / Apparel/Garments / Li & Fung obtains license for US Polo Assn in China

Li & Fung obtains license for US Polo Assn in China

11
Apr '12
USPA Properties Inc., global steward of the U.S. Polo Assn. brand, and LF Asia, a subsidiary of Li & Fung Limited, the multinational consumer goods export and logistics group announced a new multi-year licensing agreement. The agreement makes LF Asia the master licensee for the U.S. Polo Assn. brand in China.

Under the agreement, LF Asia will source U.S. Polo Assn.-branded apparel and accessories for the Chinese market and will partner with select retailers to bring the U.S. Polo Assn. brand to Chinese shoppers across the country.

“Synonymous with quality consumer product development, LF Asia is the ideal partner to represent the U.S. Polo Assn. brand in China,” said David Cummings, president and CEO of USPA Properties. “Li & Fung's unrivaled design and development expertise will build on and accelerate the impressive results we have achieved in Asia over the last few years. As we continue to rapidly expand our international operations, we believe LF Asia's leadership in this critical market will make a significant difference.”

Available in China for more than a decade, the U.S. Polo Assn. brand expects to substantially increase sales with the addition of LF Asia by capitalizing on the company's reach and expertise.

“U.S. Polo Assn. is an internationally-recognized brand with a unique heritage dating to 1890, as well as a strong consumer appeal,” said Jason Rabin, president of LF Asia. “We believe this is a tremendous opportunity to bring the authentic style of polo to the Chinese market through our partnership with the USPA Properties team; we look forward to a long and successful relationship.”

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States since 1890.

Li & Fung Limited, the Hong Kong-headquartered multinational group, is recognized as the world's leader in consumer goods design, development, sourcing and distribution.

United States Polo Association (USPA)


Must ReadView All

Pic:  InkheartX / Shutterstock.com

Textiles | On 18th May 2021

US Senate committee passes Make PPE in America legislation

The Homeland Security & Governmental Affairs Committee of the US...

Pic: humphery / Shutterstock.com

Textiles | On 18th May 2021

China's textile sector shows strong performance in Q1 2021

China's textile industry showed strong performance in the first...

Pic: Shutterstock

Retail | On 18th May 2021

Retail stores in Ireland open after 4 months of lockdown

Over 280,000 employees in Ireland’s retail sector returned to work as ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search