Home / Knowledge / News / Apparel/Garments / Indian fashion accessories brand to enter apparel space

Indian fashion accessories brand to enter apparel space

17
Apr '12
Holii, the India-based company engaged in business of designing and distribution of fashion accessories, is planning to enter the apparels segment by unveiling a couture line by December 2012.

The Rs. 200 million brand, which is a joint venture firm of Hidesign India and Future Group, is also geared up for revamping its look and price structure, said Holii Chief Executive Officer, Gilles Moutonet.

At present, Holii offers luxury handbags, Ipad covers, wallets, laptop bags and other leather items for women in luxury and mid-segment price ranges.

Working to revamp its look, the company intends to change it logo and completely re-brand it. While changing its image, Holli would draw inspiration from Indian handicrafts for its designs.

Further, as it is growing as a brand and in its product offerings, the brand is trying hands on different fabrics and colours, but mainly while mingling it with leather, as the basic knowhow flows from Hidesign, India's foremost leather company and brand.

Holii products are currently sold at 12 standalone boutiques in Kolkata, Pune, Chennai, New Delhi, Mumbai and Bangalore. The brand collection is also available at Lifestyle, Shoppers Stop, Central and Pantaloon outlets.

Holii clocked 60 percent growth last year and intends to set up new shops in 16 cities including Kolkata, Kochi, Lucknow and Chandigarh this year.

Also, it is looking forward to add Jamaica, Europe, Dubai, South Africa and Germany to its list of export destinations.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search