It was only through pure determination that you see Bohme Boutiques in almost every mall in Utah. In 2008 Bohme was the most underfunded shop in the local mall, without even a dime for the cash register to make change for their first customers. However, after 4 years of near misses and financial turmoil, including borrowing $20,000 from American Express, Bohme closed 2011 with $8.6M in revenue and has opened in malls in Colorado, Arizona, North Dakota and Idaho—with the Midwest on the radar.
Three new boutiques are about to open this spring:
- April 25th - Red Cliffs Mall in St. George, Utah
- May 15th - Cache Valley Mall in Logan, Utah
- June 1st - Magic Valley Mall in Twin Falls, Idaho
If you ask Bohme founders Vivien and Fernanda Bohme, "What is Bohme?", they will say, "It is a shopping experience where you can be true to your inner creativity and self-expression. Bohme is sexy, feminine, spirited and unique."
"We are very excited about these new locations in Utah and Idaho," said Vivien. "We have many more store openings to come this year and keeping up with the demand is our biggest challenge for 2012."
Bohme strives to make women feel beautiful by offering quality fashion at a sensible price. Our philosophy is to provide women a memorable shopping experience and retail therapy to fit any budget. Bohme opened five new stores in the 4th quarter of 2011.