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John Lewis brings exotic prints for swimwear this summer

20
Apr '12
This season will see John Lewis launch a collection of private label and designer swimwear that spans one pieces, bikinis and kaftans in an array of colours and bold prints.

Spring Summer 2012 will also play host to a new capsule beach collection by Allegra Hicks, exclusively for John Lewis. Widely known for her vivacious prints and beautiful kaftans, each piece in the collection is designed using Allegra's signature style and adorned with her drop print motif.

The collection incorporates chic chiffon ponchos, printed bikinis and all-in-ones, with the highlight of the collection the silk maxi kaftan with lattice neck detail, available in coral and turquoise.

This season John Lewis' private label swimwear offers a plethora of playful prints with polka dots, florals, gingham and animal prints dominating the collection. Bandeau shapes, moulded bikini tops and hipster shorts offer multiple choices for different shapes. Highlights include the John Lewis python print U-bar bandeau swimsuit and the Biba style black and white range with high waisted monochrome bikini sets.

Helen Spencer, lingerie and swimwear buyer for John Lewis says: "Print will be a huge trend for swimwear this summer, as will be 50s pin-up style suits in playful Tropicana and animal prints. Vibrant pops of colour will punctuate print designs in a palette of pastels and neons."

John Lewis


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