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Hervia in talks with adidas for Y3 label expansion in UK

23
Apr '12
Hervia, which holds license for the Y3 fashion label in the UK, is planning to open 10 new Y-3 stores across the UK during the next two-year period and the company is in talks with leading sportswear brand adidas for the same.

The Y3 label is the brain child of sportswear brand adidas and Japanese design legend Yohji Yamamoto and this year marks the 10th anniversary of partnership between the two.

The success of first Y3 store unveiled in London a year ago has prompted Hervia to expand the Y3 brand that offers garments with easy style statement.

Hervia plans to open a second London store and the other nine new Y3 outlets will be spread across the UK.

While the new showrooms will be of the same format as the first store, some sites may have a smaller area.

Hervia will also continue to operate Heria Bazaar luxury store in Manchester's Spring Garden.

Last week, Hervia reached an out-of-court settlement to end an 18-year franchise partnership with designer Vivienne Westwood.

Fibre2fashion News Desk - India


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