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Splash adds French fashion brand ELLE to its portfolio

23
Apr '12
Inspiring fashion and moments which create a lasting impression, fashion's favorite child Splash has added ELLE, the French fashion brand to its portfolio. Launched on April 23, across the Region, the brand symbolizes freedom and optimism of fashion and gels beautifully with the wide offering of fashion at Splash.

Dynamic and playful the ELLE collection features looks for both men and women. Offering a unique shopping experience of accessible fashion, the brand connects with women who love to play with fashion and influences a man's lifestyle grooming them to be trendy, smart and modern. Staying true to its French roots, ELLE mixes high fashion with practicality offering a collection high on style and trend.

Speaking on the launch of ELLE, Raza Beig, CEO, Splash & ICONIC, said, “We are delighted to have ELLE on board and this partnership just reiterates our concept of fashion quality at the best price. At Splash we are constantly adding popular international brands to the gamut which caters to our style savvy audience. ELLE, as a brand offers proximity and an open mindedness that reflects in the creative and edgy product portfolio which will ensure effortlessly chic looks for every occasion and keep the customers coming back to the stores for more.”

The collection for women is dominant with four key trends 'Mes Essentials Adores' which is all about formals and corporate dressing, 'Mon Chic Dressing' an everyday fashion collection, occasion wear is summed up in 'Mon Look Party' and 'My Favorite Denim' is simple and sophisticated. Ready for summer the selection includes dresses, tops, light jackets, pants, skirts and more. Interesting motifs and brights with feminine styles, classic inspirations and skinny silhouettes take centre stage ensuring the collection adds a fresh vibe to an existing wardrobe.

Quirky yet tasteful with an eye for detail, ELLE Homme the collection for men includes trends like 'City Slick' which is formal yet contemporary with a strong focus on details and 'Young & Preppy' where the look is trendy yet smart. The styles inspire individualistic, modern eccentricity while being relaxed, fresh & sporty. The collections include formal and casual pants, shirts, t-shirts and jackets along with an essentials line up of denims, basics and easy coordinates.

So, make some space in your wardrobe and get the very on-trend ELLE collection that distinguishes the wearer by its styling and quirkiness.

Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 11 countries.

Splash


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