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Gap re-launches tees with “Be Your Own T” campaign
11 May '12
5 min read
Summer 2012 T Collection
The women's and men's T collection re-launches with three categories of styles: The Now Tees, The Essential Tees and The G Tees. Prices range from $19.95-$22.95 for more basic styles and $24.95-$29.95 for more fashion-forward styles and higher-end fabrics. In addition to the classic T silhouettes, Gap also created T-inspired styles out of the soft knit t-shirt fabrication, including dresses, skirts, tanks and rompers, ranging from $19.95-$74.95.
The Now Tees, named after iconic New York City and San Francisco locations, house soft jersey knits that are vintage washed for a lived-in cozy look that dresses up or down with ease. Key styles for women include The Mercer V-neck Pocket Tee, The Mason Crew with scoop neckline and banded sleeve and The Fulton Pocket Tee in a novelty textured fabrication. For men, the Rivington slub V-neck, the Clinton double layer henley and the Barrow in cotton linen crew neck or henley are standouts.
The most casual of the collection, The Essential Tees, are garment washed for everyday softness and are more fitted through the chest and sleeve for an updated easy style.
Offered in an assortment of sixty-four colors, top styles for men include The Essential V-Neck, The Essential Crew, and The Essential Pocket T.
Finally, The G Tees offer self-expression through a cool collection of pop art and logo tees printed on the softest vintage washed fabric, including the second collection of community-designed graphic t-shirts from the Gap + Threadless partnership. The sixteen men's and ten women's styles retail for $29.95 and the top styles include The Neapolitan and Music Makes Me Happy for women and Soundwaves and Baldie for men.
Additionally, from May 7-28, 2012, artists around the globe will have the opportunity to submit their designs for the second Gap + Threadless design challenge—“Vote Bright,” which is focused on a politically themed tee. Any kind of political design can be in the running and the designs with the best combination of score and community comments will be sold in Gap stores this fall.
The women's and men's T collection re-launches with three categories of styles: The Now Tees, The Essential Tees and The G Tees. Prices range from $19.95-$22.95 for more basic styles and $24.95-$29.95 for more fashion-forward styles and higher-end fabrics. In addition to the classic T silhouettes, Gap also created T-inspired styles out of the soft knit t-shirt fabrication, including dresses, skirts, tanks and rompers, ranging from $19.95-$74.95.
The Now Tees, named after iconic New York City and San Francisco locations, house soft jersey knits that are vintage washed for a lived-in cozy look that dresses up or down with ease. Key styles for women include The Mercer V-neck Pocket Tee, The Mason Crew with scoop neckline and banded sleeve and The Fulton Pocket Tee in a novelty textured fabrication. For men, the Rivington slub V-neck, the Clinton double layer henley and the Barrow in cotton linen crew neck or henley are standouts.
The most casual of the collection, The Essential Tees, are garment washed for everyday softness and are more fitted through the chest and sleeve for an updated easy style.
Offered in an assortment of sixty-four colors, top styles for men include The Essential V-Neck, The Essential Crew, and The Essential Pocket T.
Finally, The G Tees offer self-expression through a cool collection of pop art and logo tees printed on the softest vintage washed fabric, including the second collection of community-designed graphic t-shirts from the Gap + Threadless partnership. The sixteen men's and ten women's styles retail for $29.95 and the top styles include The Neapolitan and Music Makes Me Happy for women and Soundwaves and Baldie for men.
Additionally, from May 7-28, 2012, artists around the globe will have the opportunity to submit their designs for the second Gap + Threadless design challenge—“Vote Bright,” which is focused on a politically themed tee. Any kind of political design can be in the running and the designs with the best combination of score and community comments will be sold in Gap stores this fall.
Gap Inc
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