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Innerwear brand Dixcy Scott unveils new range of products

25
May '12
Mr. Rahul Sikka
Indian innerwear brand Dixcy Scott has launched its spectacular new range of sports briefs, trunks and vests. The new range of vests includes four products – Marine, Hawk, Max and Troy. The latest range of trunks includes three products – Hammer, Hector and Hugo. The new varieties of briefs are Neo and Swat.

Dixcy Scott, endorsed by Bollywood superstar Salman Khan, is also planning to increase its brand visibility and make its products available throughout the country by marketing them through an e-commerce medium.

“Dixcy has well established itself as an innerwear brand in India. All its products meet stringent international quality standards,” Mr. Rahul Sikka, Director, Dixcy Scott, told fibre2fashion.

“We have recently launched new and exciting range of vests, trunks and briefs. The fabrics used for Dixcy Scott are easy on the body and take the comfort of the wearer to the next level. It is available in wide variety of colours and is pretty attractive,” says Mr. Sikka.

“The unique 4X dry technology used for Dixcy Scott lets the clothes absorb moisture four times faster and lets the skin remain dry and rash free,” he adds.

Talking about Dixcy e-commerce plans, he says, “Nowadays, all brands are going e-commerce way, and Dixcy Scott is no exception. We have taken a step forward in this direction and we plan to launch our e-commerce portal very soon. Through this, we plan to increase our brand's visibility as well as make our products accessible throughout the country.”

Fibre2fashion News Desk - India


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