Home / Knowledge / News / Apparel/Garments / Ex-Reliance Trends CEO launches Fashionara.com

Ex-Reliance Trends CEO launches Fashionara.com

01
Jun '12
Former CEO of Reliance Trends, Arun Sirdeshmukh, and Global e-commerce expert, Darpan Munjal, have combined their rich and varied experience across fashion retail and e-commerce, to launch Fashionara.com. The latest entrant into the buoyant online fashion market, Fashionara.com, is an online fashion mall that offers merchandise from premium and luxury fashion brands across apparel, footwear and accessories.

Fashionara.com aims to position Indian online fashion retail among its global peers through a visually-enriched online shopping experience and enhanced offline customer engagement.

Fashionara.com marks the beginning of e-retail 2.0 in India. The site is launched for private access with several features that have never been seen before in Indian e-commerce.

Social shopping: Fashionara.com is the first online fashion retailer to launch 'Social Shopping' in India, allowing customers to shop directly from Facebook. This is coupled with other social integrations such as product reviews, creating wishlist and sharing products/purchases with social network for recommendations.

Rich visual shopping experience: Superior technology and imagery enable a more visual and interactive experience, providing the customer a better sense of what's being bought online -

• 'Compare' multiple products before making final purchase decision
• View multiple views of the same product with 'Slideshow' feature
• The 'video catalogue' mimics a fitting room, where videos of the garment worn by a fashion model display 'close-ups', 'side-views' and 'walking views' to showcase the drape and fall of high fashion garment.
• Fashionara's 'look book' feature enables the customer to view a complete ensemble or 'look' consisting of several pieces of apparel, footwear and accessories. Customers can choose to purchase individual products or purchase the entire 'look'.
• Superior product search algorithms include intuitive, multiple search filters to facilitate better navigation.
• Single page check-out as against the customary 3-page checkout process. A one page option also offers better visibility of personal information that is being keyed in.

Enhanced customer service: Hassle-free return policies, faster deliveries, creative packaging and even the manner of handing over the consignment are some back-end innovations at Fashionara.com. This is to build trust-enablers and deeper customer engagement in the post-purchase stage.

A significant step towards making deliveries predictable is the 'Express Shipping' option of Fashionara, which offers guaranteed next day deliveries across (currently) 6 cities in India.

“We believe that the customers now want better online experiences, seamless offline interfaces with 'unexpected' customer service. Our promise is to present a premium online fashion mall that will offer choice, convenience, superior value and a world-class user experience to customers in India.” added Darpan Munjal, Co-founder and Director, Fashionara.com.


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search