Home / Knowledge / News / Apparel/Garments / American Apparel ties up with Hammer Museum for LA expo

American Apparel ties up with Hammer Museum for LA expo

04
Jun '12
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is pleased to announce its role as the exclusive merchandise manufacturer for Made in L.A., an exciting new exhibition organized by the Hammer Museum in collaboration with LAXART and presented by Wells Fargo.

Building upon the tradition of Hammer Invitational exhibitions, Made in L.A. 2012 is the inaugural event of a new biennial exhibition, featuring work by 60 artists with an emphasis on emerging and under-recognized artists. The show will debut an expansive collection of new installations, performances, drawings, films, videos, sculptures, and paintings, created specifically for Made in L.A. 2012.

"I can't describe how excited we are about this collaboration. The opportunity to support artists here at home and celebrate Los Angeles was one we were glad to be a part of. And as a company that has always been 'Made in Downtown L.A.,' it's a chance for us to showcase what we do at our factory every day," said Iris Alonzo, a creative director for American Apparel.

As the merchandise partner, American Apparel collaborated with the Hammer Museum and its artists to design a line of branded merchandise that includes t-shirts, hoodies and kids clothing as well as a limited edition version of the company's Made in USA, L.A.-inspired nail polish. A portion of proceeds from sales will go to support the Hammer Museum.

In addition to selling the Made in L.A. merchandise at its stores and online, American Apparel will be promoting the museum on its billboards across Los Angeles. Select American Apparel locations will feature Made in L.A.-inspired window displays. Made in L.A. and American Apparel merchandise will also be available at the Hammer Museum store.

"Though the Hammer Museum and American Apparel come from seemingly different vantage points, we share a common passion for supporting the people and communities that make up Los Angeles," said Hammer Museum director Ann Philbin. "American Apparel has been great to work with on Made in L.A. 2012 and we are thrilled about this new relationship."

The exhibition will be shown at three locations across the city: the Hammer Museum in Westwood, LAXART in Culver City, and Los Angeles Municipal Art Gallery at Barnsdall Park in Los Feliz.

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California.

American Apparel


Must ReadView All

Pic: Shutterstock

Textiles | On 12th May 2021

Economic recovery under threat amid surging COVID cases: UN

While the global growth outlook has improved, led by robust rebound...

Pic: 2p2play / Shutterstock.com

Retail | On 12th May 2021

Retailers need to consider changes as US emerges from pandemic: NPD

Millions of new remote and hybrid-remote workers, kids returning to...

Pic: Shutterstock

Textiles | On 12th May 2021

Uzbekistan exported textile products worth $637.7 million in Q1 2021

Uzbekistan exported textile products worth $637.7 million to 54...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search