Home / Knowledge / News / Apparel/Garments / Williamson-Dickie launches new logo on 90th anniversary

Williamson-Dickie launches new logo on 90th anniversary

06
Jun '12
Williamson-Dickie Mfg. Co. unveiled new corporate branding in honor of its 90th anniversary. The branding pays tribute to the company's unwavering position as the leading global maker of innovative, trusted and durable work wear at an incomparable value while representing the brands and global locations within the Williamson-Dickie portfolio.

The new brand mark or logo introduces an interlocking, woven "WD" monogram; the firm's 1922 founding date; a double-stitch graphic honoring apparel design elements; and a contemporary Williamson-Dickie logotype reinforcing the organization's manufacturing roots.

"Dickies has always been our flagship brand," says Philip Williamson, CEO and Chairman of Williamson-Dickie Mfg. Co. "It's only fitting to commemorate our 90th anniversary – and the business growth, geographic expansion and brand acquisitions we've seen in that time – with a new parent company logo and corporate website. It's our way of marking the next exciting chapters of this storied and iconic company."

Over the course of nine decades, Williamson-Dickie has evolved from the U.S. Overall Company to the Dickies brand; acquired Workrite and Kodiak-Terra; and expanded its business across North America and internationally to Europe, the Middle East, China, Japan, plus exclusive distributorships including South America, Africa and Australia to name a few.

The company's product assortment has seen similar expansion, from bib overalls to U.S. military uniforms in World War II to men's and women's work wear, kids' apparel, footwear and fire resistant clothing. An extensive portfolio of licensing agreements takes the Dickies brand into new categories, including juniors' apparel, hats and cold weather accessories, belts and leather goods, gloves, bags, sunglasses, boys' fashion tops, men's graphic tops, men's and women's loungewear, socks, chef wear, medical wear, automotive accessories and more.

"Williamson-Dickie Mfg. Co. has seen tremendous growth over 90 years while remaining steadfastly committed to who we are and those we serve," continued Williamson. "It's a responsibility and an honor to be a steward of this company, as well as a part of the legacy for future generations."

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922.

Williamson-Dickie Mfg. Co


Must ReadView All

Pic: Shutterstock

E-commerce | On 6th May 2021

UK digital commerce spending to reach $11.6 trillion in 2021: Report

UK digital retail spending will rise to over $11.6 trillion by the...

Pic: Compo-SiL

Textiles | On 6th May 2021

Taiwanese company GS to produce plastic-free vegan leather

Taiwanese silicone product manufacturer General Silicones (GS) has...

Pic: Shutterstock

Textiles | On 5th May 2021

EURATEX welcomes revamped EU Industry Strategy

EURATEX, the voice of the European textile and apparel industry, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search