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BYOU to empower girls through apparel line

11 Jun '12
2 min read

 

The new girls’ self-esteem apparel and education company BYOU - Be Your Own You is dedicated to spreading a positive mesage of empowerment to young girls embracing healthy self-esteem and individuality through an apparel line and BYOU magazine.

Next week the company will be showcased in Las Vegas, NV June 12th though the 14th at one of the most distinguished licensing shows in the country, the International Licensing Expo.

The three-day event at the Mandalay Bay Convention Center is BYOU’s opportunity to propel their message into national consciousness. With big names like Disney, Mattel, Nickelodeon and more, the company is seeking opportunities to license the brand for school supplies, shoes, and accessories and to help spread positive self-esteem for girls.

The girls’ self-esteem apparel and education company is seeking licensees for the brand at the International Licensing Expo hoping to bring their powerful and positive message to a forefront in the children’s edutainment space with the help of big name attendees. Greg Writer, CEO of BYOU had this to say about the upcoming show in Las Vegas:

“We are thrilled to be apart of this event and even more excited to have the opportunity to partner with companies who want to change the lives of millions of girls all around the world and promote healthy self-esteem.”

The company’s primary mission to build girls’ self-esteem worldwide by encouraging them to embrace the unique and authentic self they came to this world to be, will continue next week at the expo, encouraging partners and attendees to 'be the brand' and support the company on a mission to change the world.

BYOU - Be Your Own You

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