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OASAP to unveil new logo to highlight its fashion trend

12
Jun '12

After a few months of development, OASAP announced today that it will be updating the logo. The new logo is till in red-based color, but the logo image will be changed from a rose to a windmill.

According to Mr.Sanji, OASAP Brand Director, the OASAP logo will be updated by the end of June. Sanji said, "We adopt the new logo is to establish a new image for OASAP brand and express our wish to lead the street fashion trend as a global fashion online store."

Currently, OASAP has embarked to update the logo on oasap.com and the sites of thousands of partners. The packaging bags, boxes and the ads banners which are associated to the new logo are still in bidding to design. They are also the main part of this series of upgrade. "To replace the logo does not mean that OASAP will change its overall strategy, but it's a mark to witness the rapid development of OASAP", Sanji indicated.

It is reported that OASAP developed rapidly in the past five months, and the monthly turnover is always doubled.

"OASAP believes that the future of the internet lies in the depth of social interaction, and also the future of fashion lies in the depth of the people’s spiritual interaction."

“The OASAP Creative Director, Nico Robin said," Fashion is like the wind, it is invisible but will affect the tangible world. OASAP is always catching the fashion trend through the fashionistas from all over the world, and prefers to provide the most popular products for consumers. OASAP tries to reshape and strengthen the brand culture by replacing the static rose with the little windmill, and hope to promote interaction between merchants and consumers. We will push the general public to lead the direction of fashion trend, and change current situation that it is fashion show but not street fashion lead the popular trend, this is the significance that OASAP updates its logo this time".

Oasap is a global online store dedicated to high-street fashion by offering various kinds of women’s apparel, bags, shoes, jewellery, accessories, etc. Oasap was founded in late 2011, however, has already had thousands of SKU by far. 

OASAP


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