Home / Knowledge / News / Apparel/Garments / Lyric Culture unveils Bob Marley men's Tees range

Lyric Culture unveils Bob Marley men's Tees range

12
Jun '12

Lyric Culture, the music inspired lifestyle brand driven by the lyrics of legendary artists, announced the launch of its new Bb Marley collection of men's Tees for Father's Day exclusively at Bloomingdale's nationwide. This creative collaboration between Lyric Culture and Bob Marley's family will also raise funds to support Little Kids Rock, the children's not-for-profit organization dedicated to revitalizing music education in public schools.

Lyric Culture, with input from Bob Marley's children Ziggy and Cedella, created exclusive designs featuring Bob Marley's most beloved song lyrics and imagery of the music legend. The collection of thirteen different designs, colors and styles will hit the floor at Bloomingdale's stores in early to mid June.

"My family and I love that through this collaboration with Lyric Culture we will be celebrating Fathers around the world through our Dad's words while giving children access to music education," stated Cedella Marley. "We give thanks for the partnership with 1Love.org and Little Kids Rock as it continues to heal the world through music."

"Bob Marley was renowned as a family man and an advocate of education, so it is really fitting that the Father's Day launch of this collection supports an organization that is important to his family and their mission today," said Hanna Rochelle, Founder of Lyric Culture. "It has been a privilege to be able to represent his music in our own special way and advance a cause that is as relevant today as his timeless lyrics."

A one-dollar donation by Lyric Culture for each of the tees sold ($48 retail) in store will be matched by Bloomingdale's. The collection will also be sold online at lyricculture.com where 20% will be added to the funds donated directly to Little Kids Rock in support of their initiatives to bring music education back into classrooms around the nation. The Marley family also does other great charitable work in honor of the passion of Bob Marley through their organization 1love.org.

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc.

Lyric Culture


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Pic: Walpole/Burberry

Apparel/Garments | On 25th Feb 2020

UK brands working for sustainable future with Walpole

Fourty brands have signed up for the Walpole British Luxury...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Angola spends $235 mn on apparel imports in 2019

Angola spent $170 million on new imported clothes and $65 million on...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search