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Lyric Culture unveils Bob Marley men's Tees range

12
Jun '12

Lyric Culture, the music inspired lifestyle brand driven by the lyrics of legendary artists, announced the launch of its new Bb Marley collection of men's Tees for Father's Day exclusively at Bloomingdale's nationwide. This creative collaboration between Lyric Culture and Bob Marley's family will also raise funds to support Little Kids Rock, the children's not-for-profit organization dedicated to revitalizing music education in public schools.

Lyric Culture, with input from Bob Marley's children Ziggy and Cedella, created exclusive designs featuring Bob Marley's most beloved song lyrics and imagery of the music legend. The collection of thirteen different designs, colors and styles will hit the floor at Bloomingdale's stores in early to mid June.

"My family and I love that through this collaboration with Lyric Culture we will be celebrating Fathers around the world through our Dad's words while giving children access to music education," stated Cedella Marley. "We give thanks for the partnership with 1Love.org and Little Kids Rock as it continues to heal the world through music."

"Bob Marley was renowned as a family man and an advocate of education, so it is really fitting that the Father's Day launch of this collection supports an organization that is important to his family and their mission today," said Hanna Rochelle, Founder of Lyric Culture. "It has been a privilege to be able to represent his music in our own special way and advance a cause that is as relevant today as his timeless lyrics."

A one-dollar donation by Lyric Culture for each of the tees sold ($48 retail) in store will be matched by Bloomingdale's. The collection will also be sold online at lyricculture.com where 20% will be added to the funds donated directly to Little Kids Rock in support of their initiatives to bring music education back into classrooms around the nation. The Marley family also does other great charitable work in honor of the passion of Bob Marley through their organization 1love.org.

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc.

Lyric Culture


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