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Nike & US Olympic Committee launch London Olympic outfits

15
Jun '12

Nike and the United States Olympic Committee unveiled the Team USA medal stand footwear and apparel for the London 2012 Olympic and Paralympic Games. For the first time, Nike will offer three distinct medal stand outfits for the athletes of the 2012 U.S. Olympic and Paralympic Teams.

Each outfit will be worn by medalists of different sports; however, every athlete will receive all three looks.

"Nike has developed a groundbreaking concept for U.S. athletes on the medal stand in London with innovative looks and thoughtful details that speak to American pride," said USOC Managing Director of Consumer Products and Licensing Peter Zeytoonjian.

“At the pinnacle moment in their drive for Olympic and Paralympic greatness, our athletes will be outfitted in the most revolutionary and eye-catching Nike products."

Each of the three medal stand looks features a contemporary approach to classic silhouettes, combining performance, innovation and sustainability from head to toe. Soulful details, some of which are only visible to the athlete but are detailed below, complete each unique look.

“The medal stand is a pinnacle moment for these athletes,” said Global Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”

The three Team USA medal stand looks for the London 2012 Games are as follows:

1)     Nike 21st C. Windrunner, Nike Bowerman Tech Pant and Nike Flyknit Trainer+:

Modeled after a sportswear staple, the “windrunner,” the Nike 21st C. Windrunner is detailed with its trademark V-shaped chevron across the chest, dotted with ventilation perforations across the back and finished off with a hyper-reflective shell that burns bright under the most subtle lights.

Serving function and aesthetic, the “United States of America” is applied with precision laser technology, while the lower back is detailed with 50 perforations — one for each state. A badge on the inside of the jacket, placed over the heart, reads “Team USA.” 

A departure from the way Nike has produced footwear for the past 40 years, the new Nike Flyknit Trainer+ injects the DNA of a sock with strength and durability. The revolutionary upper is knitted yarn and fabric variations for a formfitting and virtually seamless shoe weighing only 7.7 ounces.

U.S. medalists from the following sports will wear this look:

  • U.S. Olympic Team: badminton, canoe/kayak, cycling (road, track), diving, gymnastics, judo, modern pentathlon, rowing, sailing, swimming, synchronized swimming, table tennis, taekwondo, tennis, track & field, triathlon, volleyball (beach), weightlifting
  • U.S. Paralympic Team: boccia, cycling, goal ball, judo, powerlifting, rowing, sailing, swimming, table tennis, track & field, wheelchair fencing, wheelchair tennis

2)     Nike MKll Jacket, Nike Game Pant, Nike AF1 Lo/Slim:


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