Pretty Green to open first international store in Tokyo

This will be a new arm of the business headed by Kojo Kato, a well-known figure in the Japanese fashion industry with over 30 years’ experience. The store itself is situated in the popular Aoyama shopping district of Tokyo and sits amongst other premium British brands.

The label, now in its seventh season and gathering a solid following, has put together a range of clothing designed exclusively for the Japanese market only.

Highlights include a luxury wool mix stripe boating blazer and classic polo’s with a twist; the range is underpinned with a very British red, white and blue theme and its trademark Paisley has been exclusively developed, in those patriotic colours, especially for the Japanese range.

There is also a dedicated Japanese on-line store where the collection will be available to customers.

Nigel Grant, Brand director, comments: ‘This is a huge statement for us and reflects the way the brand is growing and becoming much sought after. We are delighted to have set up our own entity in Japan to offer our customer’s an amazing retail experience in which they can shop. Japan has a vibrant fashion industry and Tokyo a strong retail market. We see this as a natural progression for us to have a presence there’.

Pretty Green