To kick off this partnership, Shoppers Stop has launched a stunning collection of women’s ethnic wear under its exclusive brand STOP. The new collection, which includes kurtis in 6 styles, is made with Shop for Change Fair Trade certified cotton, guaranteeing cotton farmers a fairer deal so they can care for their families and the environment.
Shop for Change Fair Trade, which builds on successful international models of fair trade certification, was established by Traidcraft Exchange (UK) and International Resources for Fairer Trade (India) and is funded by the European Union, Dutch foundations ICCO and Hivos, NABARD.
Having already partnered with brands like Anita Dongre and ColorPlus, Shop for Change collaborates with small and marginal cotton farmer organisations working across 5 Indian states, links their farmers to markets and helps them earn better livelihoods.
Seth Petchers, CEO of Shop for Change Fair Trade says, “The momentum for fair trade in India has been building and our partnership with Shoppers Stop, one of the retail industry’s trendsetters, takes fair trade to the next level. The presence of fair trade products at Shoppers Stop makes it easier than ever for consumers to shop for change and know that they’re doing their bit to make a difference in the lives of poor farmers.”
Vinay Bhatia, Customer Care Associate & Senior Vice President, Marketing & Loyalty, Shoppers Stop Ltd. says, ”It’s a matter of great pride and pleasure that Shoppers Stop is the first large-format retailer to join hands with the Shop for Change Fair Trade movement. We have launched an extensive Shop for Change women’s ethnic-wear collection under our popular, exclusive brand STOP.
This collection is made entirely from Shop for Change Fair Trade certified cotton. The social implications of using Shop for Change fair trade certified cotton are truly phenomenal. It allows farmers to receive 15% additional income and at the same time makes customers feel good about making a difference. We are already seeing a great response to the Shop for Change collection from our customers.”
Shoppers Stop’s new Shop for Change collection is priced at Rs. 999/- and is available at select Shoppers Stop stores in Mumbai, Delhi, Bangalore, Kolkata, and Hyderabad. The Shop for Change certified cotton used for the range is sourced from Chetna Organic Agriculture Producer Company.
Shop for Change Fair Trade
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