Home / Knowledge / News / Apparel/Garments / Maxwell Industries plans exclusive retail stores

Maxwell Industries plans exclusive retail stores

20
Jun '12
Mr. Sunil Pathare
Maxwell Industries Ltd., the leading Indian company engaged in manufacturing and marketing of innerwear, is planning to open exclusive brand outlets (EBOs) across India.
 
Mr. Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries, told fibre2fashion, “We understand that the essence of a consumer product is that it should be available in all the formats of trade in most of the market. Presently, Maxwell is present and is servicing consumers through wholesale, distribution and e-commerce channels.”
 
“However, exclusive retail stores have been missing in our trade format. The EBO format not only shows the brand in full glory, but also projects a larger than life imagery for the brand. Hence, this year we will be rolling out our retail plans,” he adds.
 
Maxwell works on multi-brand strategy, and each of its brands has a distinct set of consumer segment based on psychographics. “Demographically, the consumer segments might be close by, but they are quite distinct in behavioural aspect,” avers Mr. Pathare.
 
Maxwell provides more than 400 products under different brand names that cater specifically to certain target groups. The main brand ‘VIP’ caters to more mature upper middle class of the society, whereas ‘Frenchie’ caters to fashionable youth, ‘Feelings’ to young females in upper middle segment, and ‘Eminence’ is French brand that is promoted among affluent class of the society.
 
“Over a period of time, Maxwell foresees around 25 percent of its business coming from the EBO format. The retail expansion will be done through two modes – company owned stores and outlets based on franchisee mode,” Mr. Pathare reveals.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Feb 2020

Nepal's pashmina sector gets European Union boost

A new project funded by the European Union to strengthen Nepal's path ...

Pic: Shutterstock

Apparel/Garments | On 29th Feb 2020

Coronavirus outbreak hits Thai garment industry

The coronavirus outbreak has been affecting the Thai apparel industry ...

Pic: Shutterstock

Retail | On 29th Feb 2020

Indian govt clarifies on sourcing of goods from SEZs

Goods procured from units in special economic zones (SEZs) by...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

John Elmuccio,

John Elmuccio

Evolution St Louis is a company setting up a high-tech knitting facility...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search