Home / Knowledge / News / Apparel/Garments / adidas by Stella McCartney Opens Global Flagship Store

adidas by Stella McCartney Opens Global Flagship Store

23
Jun '12
adidas and long-term collaborator, Stella McCartney are delighted to announce the opening of the first adidas by Stella McCartney stand-alone store on Saturday 26th May, 2012 in London, UK.

The opening of the store, which is next to the new Stella McCartney mainline and kid's store, which opened in April 2012, is the final addition to the 'World of Stella' retail experience. After a successful eight year relationship between sportswear brand and acclaimed designer, opening the first store seemed a natural next step, further cementing the relationship between them, leveraging both brands expertise and continuing the brand's legacy to make women look great at the same time as keeping an active and sports lifestyle.

adidas has worked in collaboration with Stella McCartney to create a bespoke concept and fit, challenging preconceptions of sports environments. The space combines both traditional and modern materials in innovative combinations, with new colours and textures sought for sport. Throughout the store, artistic composition balanced with functional simplicity, creating juxtaposition is prevalent. Colour and lightness are explored with delicate wall hanging, sculptural simplicity and block colour walls.

Stella McCartney was intimately involved in every aspect of the design, material selections and store layout. The focal point at the stores centre culminates to boast a chain link sculptural element in laminated timber, which encircles a display of lightweight athletic clothing; sculptural form is combined seamlessly with material and crafted quality. The shopping environment provides a premium experience whilst still using the product as the central focus.

Stella McCartney comments, "This store is a real celebration of what we have been building for the last 8 years together with adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports and at the same time not having in any way, to sacrifice their style. It's very much part of the world of Stella McCartney store that we have opened in Brompton Cross, and it's really the icing on the cake, as far as it is expressing the different facets of the brand."

Nick Craggs, adidas UK Marketing Director comments, "The vision was to create a great and unique store concept that positions the adidas by Stella McCartney label as a premium sports collection. This store will enforce our connection to deliver great product for woman in the one and only store dedicated to only selling adidas by Stella McCartney collections. This store will also launch our next generation of store design for presenting the adidas by Stella McCartney label worldwide."

On September 8, 2004, adidas and Stella McCartney announced a long-term partnership in New York, presenting the adidas by Stella McCartney sport performance collection. For the first time ever a high-end fashion designer created afunctional sport performance range for women. The first collection became available in stores across the U.S., Japan and Europe in spring/summer 2005. 

adidas by Stella McCartney


Must ReadView All

Pic: Shutterstock

Textiles | On 12th May 2021

Economic recovery under threat amid surging COVID cases: UN

While the global growth outlook has improved, led by robust rebound...

Pic: 2p2play / Shutterstock.com

Retail | On 12th May 2021

Retailers need to consider changes as US emerges from pandemic: NPD

Millions of new remote and hybrid-remote workers, kids returning to...

Pic: Shutterstock

Textiles | On 12th May 2021

Uzbekistan exported textile products worth $637.7 million in Q1 2021

Uzbekistan exported textile products worth $637.7 million to 54...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Estimate loss of $8-$10 billion in turnover

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&amp;S,...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search