Home / Knowledge / News / Apparel/Garments / BBC licenses 'Doctor Who' merchandise line to Her Universe

BBC licenses 'Doctor Who' merchandise line to Her Universe

26
Jun '12
Her Universe, a leader in female genre merchandise, announced a license with BBC Worldwide, to create a collection of Doctor Who apparel for the ever-growing female fan base for the television show.

Her Universe recognized the burgeoning force of female Doctor Who fans and the need to create unique apparel and merchandise just for them. The international iconic brand and television hit Doctor Who is the longest-running sci-fi series in the world and continues to earn critical acclaim as BBC AMERICA’s highest rated series as well as the #1 downloaded series for iTunes in 2011.

The new Doctor Who collection by Her Universe will premiere in July with fashion tops featuring images, characters and phrases from the Doctor Who universe all with fashion-forward designs for girls to look “Geek Chic.” To recognize their female Doctor Who fans, BBC Worldwide has created a special Doctor Who logo which will only appear on merchandise from the Her Universe collection.

Ashley Eckstein, founder of Her Universe and known to sci-fi fans as the voice of Ahsoka Tano on the hit animated series, Star Wars: The Clone Wars also designed and created the Her Universe merchandise. “Her Universe is a line for the fans,” said Eckstein. “Many of our design choices and decisions are influenced by our fans and Doctor Who was the #1 requested license by fangirls for us to pursue next. It was truly a dream come true when BBC Worldwide asked us to do their female merchandise and I am beyond excited to share this extraordinary announcement with our girls today! In the words of the Doctor, I feel like screaming Geronimo!”

Doctor Who apparel and accessories from the Her Universe collection will be available in the U.S. and Canada at both HerUniverseshop.com and BBCAmericashop.com and through national retail outlets such as Hot Topic. Throughout 2012, the Doctor Who merchandise will also be available at select conventions including San Diego Comic Con.

Her Universe


Must ReadView All

Pic: Shutterstock

Textiles | On 12th May 2021

Economic recovery under threat amid surging COVID cases: UN

While the global growth outlook has improved, led by robust rebound...

Pic: 2p2play / Shutterstock.com

Retail | On 12th May 2021

Retailers need to consider changes as US emerges from pandemic: NPD

Millions of new remote and hybrid-remote workers, kids returning to...

Pic: Shutterstock

Textiles | On 12th May 2021

Uzbekistan exported textile products worth $637.7 million in Q1 2021

Uzbekistan exported textile products worth $637.7 million to 54...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search