Japanese sportswear makers brace up for Olympics

28 Jun '12

1 min read

Sports apparel manufacturers in Japan are preparing themselves to directly promote their brands to people from around the world at the London Olympics, scheduled to be held from July 27 to August 12, 2012.

Osaka-based sportswear and sporting goods producer Descente Ltd. has launched swimsuits of the same kind that two-time double Olympic breaststroke champion Kosuke Kitajima will put on at the London Olympics.

The company is also selling replica T-shirts and half-pants that would be worn by the Japanese Olympic team.

Another company, the Kobe-based Asics Corporation, has created form-fitting swimsuits that help reduce water resistance. The firm plans to provide its swimsuits to some Japanese swimmers.

In fact, the London Olympics will be the first official world sporting event since FINA banned polyurethane or rubber suits, including high-tech suits like Speedo’s LZR Racer.

Mizuno Corp., another Osaka-based firm, started accepting pre-orders a few months ago for replica jerseys, T-shirts and caps to be put on by Japanese athletes at award ceremonies.

The company has made jerseys of special materials and has added small pockets to the left sleeves.

These companies are hoping for Japanese athletes to bag more medals at the Olympics so they can be assured of huge increase in their sales.

Fibre2fashion News Desk - India

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