Home / Knowledge / News / Apparel/Garments / Asian Tour names Abacus as official sponsor partner

Asian Tour names Abacus as official sponsor partner

29
Jun '12
Swedish sportswear company, Abacus will become the Official Apparel Partner of the Asian Tour, providing a wide range of stylish apparel for officials and staff members of the Asian Tour following a two-and-a-half year agreement until the end of 2014.

Through this new and exciting partnership which was announced today, Abacus will also develop a collection specifically for the Asian Tour, which is the region’s elite professional golf circuit.

Abacus will enjoy multiple opportunities to leverage its brand across the Asian Tour’s worldwide media platforms that include its official website, www.asiantour.com and a global television platform which reaches over 200 countries and 650 million households.

”We are very excited about this partnership with the Asian Tour. Since we started our distribution in China and South Korea two years ago, we’ve enjoyed great success and this partnership with the Asian Tour is a very good and natural progression for our expansion plans throughout Asia,” said Chris Mattsson, Chief Executive Officer of Abacus.

“We are very proud that the Asian Tour has chosen Abacus as their Official Apparel Partner and we know that this partnership will greatly increase the abacus brand awareness throughout the whole of Asia,” added Mattsson.

Asian Tour Chief Executive Officer, Mike Kerr said the latest partnership was another strong endorsement towards the cosmopolitan appeal of the Asian Tour.

“We are delighted to welcome Abacus as an Asian Tour partner. It is fantastic that Abacus, as one of the leading golf apparel brands in the world, understands and values the broad reach and authentic platform that the Asian Tour offers” said Kerr.

“This partnership also provides the Asian Tour with a functional and relevant on-ground opportunity to showcase the Abacus apparel range as it continues to grow its global brand appeal,” added Kerr.

The Swedish company has in the last 10 years grown from being a fledgling in the Scandinavian golf fashion market to a globally established brand in sports and fashion.

Abacus has been the official European Solheim Cup Team apparel provider since 2007 and has been granted an apparel license for the Ryder Cup up to 2018. Abacus is also the Official Clothing Partner of the European Tour, Irish Open, Scottish Open and Nordea Masters.

Abacus dresses the English Golf Union, The German Golf Federation, The Danish Union and the Norwegian Golf Federation and its apparel is also sold at many leading Pro Shops around the world.

They include Pebble beach in the United States, Barseback in Sweden and Mission Hills Golf Club in China. 

Its golfing brand ambassadors include LPGA Tour players Seon Hwa of Korea, Scottland’s Cattriona Matthew, Spain’s Maria Hernandez and Sweden’s Christian Nilsson.

Richard S Johnson of Sweden, who is a two-time winner on the European Tour, is also sponsored by Abacus.


Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search