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GE & Rab to launch new rainwear with eVent DVL fabrics

03
Jul '12
GE announced that Rab—which creates outdoor apparel ‘for the most extreme conditions in the world’—will introduce GE’s new eVent DVL waterproof fabrics and technology to the market in its Spring 2013 line. eVent DVL waterproof fabric is a new textile technology and fabric line that is engineered for lightweight, high performance rainwear for outdoor and aerobic activities.

eVent DVL (direct venting lite) waterproof fabric is 100 percent waterproof and features the proven air permeable and breathable performance of the patented membrane used in all eVent fabrics.  Rab will show several new styles at the upcoming Outdoor Retailer Summer Market trade show that takes place from August 2-5 in Salt Lake City, Utah. 

Rab will introduce the Viper Jacket for men and the Maverick Jacket and Pants for men and women for Spring 2013.

The Maverick Jacket and Pants are for all-around outdoor enthusiasts who need one set of reliable, comfortable and packable rainwear for any of their activities—whether it’s hiking, spring skiing, mountain biking or climbing.  Climbers or backcountry travelers who need minimalist rainwear with technical features—such as a helmet-compatible hood and a waterproof chest pocket for stowing maps and more—will be interested in the men’s Viper Jacket.   Both the Maverick and Viper feature waterproof zippers throughout.  

“We are proud of our commitment to using event fabrics and we have had a long and trusting partnership with the eVent fabrics team,” said Matt Gowar, CEO of Equip Outdoor Technologies, the parent company of Rab.   “The new eVent DVL fabrics are a perfect solution that not only builds on our partnership but has allowed us to create a year-round rainwear line ideal for the active Rab consumer who demands performance. 

“With its dry technology story, eVent DVL is truly the only summer rainwear that is comfortable and doesn’t create the damp feeling next to the skin.”

Rab and eVent fabrics—which were introduced to the market in 1999—have had a long alliance.  Rab has featured eVent fabrics in its apparel since 2002 and uses the fabrics in its hats, jackets, pants, gaiters, gloves and mitts, as well as in high-end mountaineering tents and bivouac bags. 

“We’ve had a close working relationship with Rab for a number of years,” Said Glenn Crowther, Product Line Leader for eVent fabrics.  “We really appreciate the business we’ve done together and we are excited that Rab is incorporating our new eVent DVL laminates into their line.”

What is eVent DVL waterproof fabric?

eVent DVL waterproof fabric is an unlined laminate that features a protective print applied directly onto eVent’s proprietary waterproof ePTFE (expanded polytetrafluoroethylene) membrane. The print—a repeating web of outlined triangular shapes—provides a durable protective screen for the membrane. The membrane technology, with its millions of tiny pores, allows “direct venting” of the body’s heat and moisture through the fabric, yet is waterproof from the outside. The eVent DVL membrane is laminated to lightweight face fabrics for use in jackets, pants and other products.


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