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Kohl's now carries Princess Vera Wang collection

09
Jul '12
Kohl’s Department Stores and Vera Wang Group announced the launch of Princess Vera Wang, a juniors contemporary, premium lifestyle collection now available exclusively at Kohl’s stores nationwide and Kohls.com.

Designed by fashion industry icon Vera Wang, Princess Vera Wang is the designer’s first ever juniors collection and features stylish apparel, jewelry, handbags and shoes that range in price from $16 to $98. The inaugural back-to-school assortment includes a variety of playful yet sophisticated options such as dresses, graphic print tees, printed denim, statement jewelry, brightly hued handbags and chic footwear.

The collection captures Vera Wang’s signature design aesthetic including relaxed silhouettes, rich textures, contemporary detailing and whimsical prints and patterns. As her first juniors collection, Vera Wang draws inspiration from her two daughters and their distinct personal styles. The collection caters to a range of fashion tastes, from preppy to boho chic.

“It was important to me that the Princess Vera Wang collection be versatile and speak to a new generation of young women, giving them the freedom to express their unique sense of personal style,” said Vera Wang. “Each piece of this new collection at Kohl’s features exquisite design – including unexpected details and artful elements of whimsy – giving Princess Vera Wang its signature style that any young shopper will want to wear.”

To celebrate the launch of Princess Vera Wang, Kohl’s will partner with Teen Vogue to host a nationwide model search. The winner will appear in the Princess Vera Wang 2013 ad campaign. Beginning in August, eligible participants will have the opportunity to enter by attending casting calls in New York, Los Angeles and Chicago or by uploading a photograph and entry form online. Finalists will travel to New York City where they will meet with an elite panel of judges and participate in a Teen Vogue photo shoot.

Kohl's Department Stores


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