Reading Is Fundamental motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Since 2004, Macy’s has raised more than $21 million to promote literacy for underprivileged children.
Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Macy's, Inc