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Fullbeauty designs first plus size lingerie catalog

10
Jul '12
Fullbeauty, a revolutionary plus size lingerie brand that is part of Redcats USA’s OneStopPlus Group, announced the mailing of its first 72-page catalog, representing the most comprehensive range of styles, sizes, brands and colors available anywhere in the world. As the ultimate shopping experience for women who want fashionable and functional bras that reflect their fit needs and style requirements, fullbeauty is dedicated to the plus-size woman.

The fullbeauty catalog will be the largest lingerie catalog produced by OneStopPlus Group, a division of Redcats USA, featuring bras, shapewear, panties, sleepwear, swimwear and more from over 30 national and proprietary brands offering 750+ styles. Directional, fashionable and affordable, fullbeauty has prices that range from $9.99 to $88.00, providing a style and price point for every woman looking for perfect lingerie for all occasions. Sizes will include: bra sizes 32 - 58; cup sizes A - N; sleepwear sizes S - 8X; panty sizes S – 8X; and shapewear sizes S - 14X.

The Bra Club will also be a special offer featured in the fullbeauty catalog. In 2008, The Bra Club was successfully launched by Redcats USA’s other plus size brands and it has continued to gain momentum as women love to receive a free bra.

“Women have continued to share with us how much it means to them to be able to purchase the best fitting, most comfortable bras in their size” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Based on this overwhelming positive feedback, we made the strategic decision to rollout a fullbeauty catalog to provide plus size women another convenient option to preview our outstanding lingerie collection of over 100,000 styles, sizes and colors.”

Originally launched in September 2011, fullbeauty is a division of the company’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty features plus size bras and lingerie representing the most comprehensive range of brands, styles, sizes and colors available. Proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co.

Fullbeauty


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