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NFL Players Association unveils new online apparel store

11
Jul '12
The NFL Players Association (NFLPA) announced the launch of NFLPA Shop, a new online store featuring authentic merchandise of more than 1,800 NFL players. The NFLPA’s e-commerce site went live and is located at http://Shop.NFLPA.com.

NFLPA Shop is now the first retailer to give fans the choice to own on-demand licensed apparel of every NFL player.

“NFLPA Shop taps into the tremendous popularity of our sport and strong demand for authentic player merchandise,” said Kathie Vu, vice president of licensing and business development for NFL PLAYERS Inc., the for-profit subsidiary of the NFLPA.

“From jerseys to collectibles to exclusive player apparel and autographed memorabilia, fans can now find officially licensed products for all their favorite NFL players.”

Consumers of the NFLPA’s official online store have access to a full catalog of updated autographed memorabilia and player hard and soft goods, including apparel, headwear, gifts, novelties, home décor and unique collectibles—all commemorating their favorite NFL players. Apparel products will be available in a wide range of men’s, women’s and youth sizes. NFLPA Shop is also a proud supplier of Nike jerseys, allowing fans to wear what the players wear on game days.

The launch of the NFLPA’s new online shop is based on a multi-phase approach heading into the start of the 2012 NFL season. The first phase is focused on retail e-commerce and providing customers with a streamlined product search and overall enjoyable shopping experience. The next phase will highlight player-driven autographed memorabilia. The final phase will emphasize site enhancements and new player products available on-demand.

“NFLPA Shop gives fans an actual choice to own official gear of any NFL player,” said Jacksonville Jaguars running back Maurice Jones-Drew. “I’m excited that this site gives my fans easier access to my autographed memorabilia.”

The National Football League Players Association (NFLPA) is a non-profit, professional sports union that protects the best interests and welfare of all NFL players.

The NFL Players Association (NFLPA)


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