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“We are determined to show by example that it is possible to be a successful company with a conscience and the strength to better the world we live in,” says Gerry Kelly. “One of the ways Sonas Denim betters the world is by donating 10% of net profits to animal welfare groups.”
As dedicated animal lovers, Sonas Denim also pledges never to use any animal products in its collection. “We see no reason to use animal products in the name of fashion,” said Kelly and his partner Animal Rights Attorney Christine Garcia. “It’s about looking good isn’t it? Sonas Denim proves you don’t need the skin, feathers or fur of an animal to accomplish that.” Although the company currently focuses on its signature piece patched jeans, there are already plans to create a much larger animal-friendly collection in the near future. Sonas Denim hopes that more of its colleagues in the fashion industry will make the leap from animal products.
Lastly, Sonas Denim is reducing its carbon footprint as much as possible by recycling all cuttings and scraps into accessories. “Nothing from the Sonas Denim sewing rooms moves on to landfill. We do all our production locally here in California to decrease our use of fossil fuels and gas emissions,” said Kelly.
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