Home / Knowledge / News / Apparel/Garments / San Francisco based Sonas unveils eco-friendly denim line

San Francisco based Sonas unveils eco-friendly denim line

11
Jul '12
Fusing innovative designs with a passion for animal rights, Sonas Denim is raising the standard of fashion with its sexy, free-spirited, cruelty-free patchwork jeans. Made from 50 individual patches of high-quality locally sourced fabric, Sonas Denim is behind some of the sexiest jeans on the market today. Not only does the San Francisco-based brand pride itself on its universally flattering prefect fit, Irish born founder Gerry Kelly said he intends to be a leader in the vegan-fashion movement.

“We are determined to show by example that it is possible to be a successful company with a conscience and the strength to better the world we live in,” says Gerry Kelly. “One of the ways Sonas Denim betters the world is by donating 10% of net profits to animal welfare groups.”

As dedicated animal lovers, Sonas Denim also pledges never to use any animal products in its collection. “We see no reason to use animal products in the name of fashion,” said Kelly and his partner Animal Rights Attorney Christine Garcia. “It’s about looking good isn’t it? Sonas Denim proves you don’t need the skin, feathers or fur of an animal to accomplish that.” Although the company currently focuses on its signature piece patched jeans, there are already plans to create a much larger animal-friendly collection in the near future. Sonas Denim hopes that more of its colleagues in the fashion industry will make the leap from animal products.

Lastly, Sonas Denim is reducing its carbon footprint as much as possible by recycling all cuttings and scraps into accessories. “Nothing from the Sonas Denim sewing rooms moves on to landfill. We do all our production locally here in California to decrease our use of fossil fuels and gas emissions,” said Kelly.

Sonas Denim


Must ReadView All

Pic: GOV.UK

Textiles | On 28th Oct 2021

UK economy not hit as hard by COVID as expected: Chancellor Sunak

Painting a positive picture of the health of the UK economy as it...

Pic: Shutterstock

Textiles | On 28th Oct 2021

Bangladesh Cotton Association concerned over shortage, rising prices

Expressing concern over the uncertainty regarding the availability of ...

Pic: Pixabay

Textiles | On 28th Oct 2021

China Cotton Index to move down considerably by end of 2021

China Cotton Index (CCI) is expected to move down as Chinese monetary ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search