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Banana Republic designs uniforms for Virgin America

16 Jul '12
4 min read

Virgin America will also offer travelers a chance to upgrade their own style and get a piece of the newest high-flying on-the-go fashions with Banana Republic travel essentials, inspired by the new Virgin America uniform collection and available for a limited time to flyers via the airline's Red in-flight entertainment system shop platform.  The items, available for mail order purchase in-flight, include stylish aviator sunglasses, classic trenches for men and women, a chic leather tote and men's messenger bag.

"Since the golden age of jet-setting in the 1960s, in-flight fashion has often been elusive in the U.S., but we hope to bring a little of it back to the skies with these new designs," said Luanne Calvert, vice president of marketing at Virgin America.  "Even as a young airline just celebrating its fifth year in operations, continued investment in our design and overall guest experience is a priority for us.  These new uniforms really represent the next stage of evolution of in-flight fashion, incredibly practical and designed for the modern work world – but with a nod back to the stylish golden age of air travel."

This is not the first time Virgin America and Banana Republic have partnered - past partnership highlights over the last few years include the first live-tweeted in-flight fashion show this past February and in-flight makeovers at 35,000 feet in 2010. 

Virgin America

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