"Since the golden age of jet-setting in the 1960s, in-flight fashion has often been elusive in the U.S., but we hope to bring a little of it back to the skies with these new designs," said Luanne Calvert, vice president of marketing at Virgin America. "Even as a young airline just celebrating its fifth year in operations, continued investment in our design and overall guest experience is a priority for us. These new uniforms really represent the next stage of evolution of in-flight fashion, incredibly practical and designed for the modern work world – but with a nod back to the stylish golden age of air travel."
This is not the first time Virgin America and Banana Republic have partnered - past partnership highlights over the last few years include the first live-tweeted in-flight fashion show this past February and in-flight makeovers at 35,000 feet in 2010.
Virgin America